- Understanding Marketing: 5 Common Misconceptions
by: Otilia Otlacan
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in understanding Marketing practices and theories?
1. Defining Marketing
There is clearly a general tendency in employing the notion of Marketing within a confusing mix of Public Relations, Advertising, or Media Planning. Regardless of the degree in evolution and growing of Marketing, many of us still cannot understand what Marketing really is and only see the its extreme manifestations. Many believe Marketing is a useless, fancy field, eating up budgets and giving little in return. Others see Marketing as an artistic field, where all you need is creativity to develop a memorable ad.
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- Real Estate Marketing for Professionals
by: Christine Hancock
When marketing a home, most Realtor's do the 3 P's, Put it in the MLS, Put up a sign & pray. You do not need to re-invent the wheel,, just be 5% better than most Realtors to be in top 10% of all the realtors in your market . You need to develop strong marketing skills, both online as well as offline. You need to constantly market your listings. Consider investing some money in Search Engine Optimization and/or placement. It is now known that 75% of consumers start their home search on the internet. A strong Web presence is no longer a novelty it is a necessity to anyone who wants to be a successful realtor. If you are serious about being a successful realtor, you owe it to yourself to look to become a marketing professional
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- What Do You Mean You Don't Have Anything To Write About?
by: Heather Jacobson
One of the questions I'm repeatedly asked is how to use article marketing when you're not a writer and don't have anything to write about. If you say you have nothing to write about, I think you're wrong. I'm willing to bet you have more topics to write about than you have time. But, here are a few suggestions to help you get over that writers block.
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- Link Value is Like Real Estate – Location, Location, Location !
by: Joel Carlson
Think quality over quantity to make your link building easier
Unless you're just starting out in learning search engine optimization, you should already know that the quality of search rankings for your website directly correspond to the quantity of links pointing to your site from other sites. That's true as a general statement, but it also makes sense that search engine algorithms do not blindly weight all links the same.
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- Sales : Using the Law of Expectancy
by: Patrick Porter
Studies in persuasion technology show that what you expect tends to be realized. I call this the Law of Expectation, which is also one of the tenants of sales.
As a sales professional, your expectations influence reality. I recently came across a movie called, "What the Bleep Do We Know?" It explains how our thoughts and intentions shape our reality.
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